WAYNE KINNEY

F5 Networks | Senior Manager of Web Experience / Web Program Manager

2011 – Present

 

A web team did not exist in 2011. That needed to change to scale in an increasingly digital and mobile world. I was hired to help the marketing org develop the muscles necessary to support a digital strategy through a modern website, delivering a significant increase in MIs, SALs, and SQLs into the sales funnel.

• Led the team through 3 rebranding efforts

• Created a federated search solution connecting all digital properties
   

 

Microsoft | Lead Global Program Manager (Vendor)

2009 - 2011

 

Selling direct-to-consumer was a novel idea just getting off the ground in 2009 for a monolithic, traditional B2B company. I was hired as a vendor (via Bradson Consulting) to replicate US-led operations for Microsoft Store online in EMEA and APJ, using a remote digital vendor and coordinating with fulfillment centers in Ireland and online operations at HQ. I drove the expansion into 22 markets and the consolidation of the digital vendor platform, helping to cement a crazy idea into a core business model.

• Drove global launches for Windows 7, Office 2010, Office for Mac 2011, and XBOX 360 Kinect

• Managed the localization process to support 9 languages across the entire product catalog and marketing materials
   

 

Expedia.com | Lead Traffic Manager 

2006 - 2009

 

The retail team was struggling to hit deadlines and scale to tackle critical business initiatives. I teamed with the executives to establish a PMO and build project management tools, formal workflows, and create a cadence of project pipeline and review meetings. The result was full engagement by the executive team and BUs, better-utilized resources, and the production of high-profile campaigns in partnership with the NFL and Lucasfilms.

• Built a sophisticated project tracking tool in-house

• Established and managed a project portfolio of 200+ projects with ~50% in flight always
   

 

Drugstore.com | Senior Project Manager / Senior Web Producer

2000 - 2006

 

I joined a team with a vision, passion, and enthusiasm. It was here that I learned how to wear many hats, juggle competing priorities, and the importance of investing in the team and tools to better serve the mission and the customer. I managed the execution of everything from the hundreds of small monthly promotions to a year-long, multimillion-dollar rebranding effort.

• Spearheaded IA, content strategy, features and functionality development

• Completed 6 full-site migrations to fulfill company M&A strategies